Posted By
Posted in
Sales & Marketing
Job Code
1209717
Amazon - Marketplace Specialist
Lead and execute all Amazon marketplace strategies, including product listings.
- Optimize product catalog, including updating prices, product images, product descriptions, and associated content.
- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts weekly.
- Updating the client weekly with updates, recommendations, and insights.
- Day-to-day tasks across e-commerce platforms, specifically: Amazon Seller Central.
- Maintain data integrity across Amazon channels.
- Set up and manage Sponsored Products, Sponsored Brand, and Product ASIN Targeting in Amazon Advertising (AA).
- Ensure product launches and special promotions are executed properly and effectively.
- Upload, organize, and create ads for Amazon
- Create EBC and A+ content.
- Identify opportunities to improve site speed performance.
- Develop appropriate content with search keywords to ensure organic search performance.
- Analyze and report on Amazon performance metrics weekly.
- Strategically manage and maintain a catalog of ASINs across various categories
- Identify opportunities through product detail page optimizations, perform detailed keyword research and competitor analysis
- Develop and execute strategies to increase page views, improve conversions, increase sales and launch new products
- Analyze data and provide weekly reports and insight across managed ASINs
- Create reports to assist in the analysis of sales data
- Perform keyword discovery and competitor analysis to aid paid search strategy
- Daily monitoring and analysis of all advertising campaigns
- Deep dive into analytics data to form the basis of campaign strategies and optimization
- Excellent communication, documentation, planning, organizational, and time management skills.
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Posted By
Posted in
Sales & Marketing
Job Code
1209717
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