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07/03 HR
Talent Acquisition at HCCB

Views:553 Applications:131 Rec. Actions:Recruiter Actions:0

Coca Cola - Executive - Channel (2-4 yrs)

Karnataka/Gulbarga Job Code: 1230206

Executive Director and Chief Human Resources Officer, Indrajeet Sengupta talks about what sets HCCB apart as an Employer of Choice and Diversity at the WorkPlace. Learn what it takes to work with best companies in India, hit the play Icon.

Indrajeet Sengupta
Executive Director & Chief Human Resources Officer

Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non - traditional channels or point of sale and vendor management

Title: Executive - Channel

Function: Commercial

Work Location: Gulbarga

Job Responsibilities:

- Channel Programs

- Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

- Ensure outlet activation execution as per RED standards

- Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

- Planning of standard approved activation elements & other marketing collaterals

- Execution and portfolio management as per the plan shared

- Across depots & distributors

- Execution of local initiatives

- Tracking of systems and evaluation process

- Local Initiatives to scale up the national/regional program

- Analysis and Reporting

- Activation as per RED / DEEP RED to do list.

- Identify gaps & growth opportunities in various channels as per PITA model

- Tracking of competition activities

- Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Geographical Scope: Gulbarga

Reports To: Area Channel Manager/Channel Manager

Key Customers:

Internal Customers: Sales Team at the Unit, Finance, RTM

External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 2-4 Years

Functional Skills:

- Customer Management (a)-Competent

- Financial Knowledge / Application and Appreciation (a)- Working Knowledge

- Market Execution (a)-Competent

- Planning and Analytics (b)-Working Knowledge

- Sales Management (b)-Working Knowledge

Travel: Above 75%

Women-friendly workplace:

Maternity and Paternity Benefits

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