Clover Ventures - VP - Performance Marketing

Roles and Responsibilities:

- Develop a deep understanding and knowledge of the brand Deep Rooted, its positioning in the F&V ecosystem and its products, audiences and buyer personas

- Leverage paid channels to drive top of the funnel acquisitions & conversions across both App and Website

- Devise strategy and road-map for the right combination of paid channels that can aid in the growth charter

- Use data-driven marketing strategy to identify trends/patterns/conversions/efficiencies and optimise recommendations

- Measure, track and report on performance marketing results and efficacy through timely reporting and dashboards.

- Researching competitors and their strategies to stay abreast of ecosystem activities

- Lead, motivate, mentor, and grow the performance marketing function within the marketing team

- Coordinating and holding external agencies, where relevant, responsible for strategy & execution alignment & results of key metrics

Desired Skills and Experience:

- 6-8 years of overall professional experience.

- Strong creative & soft skills combined with penchant for data

- Proven prior experience (as an individual contributor or as a lead) in managing customer acquisition efforts in paid channels with quantifiable results.

- Should have managed budgets upwards of INR 1 Cr/month

- Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, Apple Ads etc), Analytics (eg. Google Analytics, Appsflyer/Branch etc), Affiliate marketing, Google Paid Search campaigns, User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), A/B testing (eg. Optimizely, Google Optimize), etc.

- Prior experience in a D2C brand preferred.

- Highly organised and ability to operate independently, but also collaborative and able to work cross-functionally with Brand, Product, Quality & Management.

- Ability to make decisions in a dynamic and high-growth environment and deliver results