Senior Manager - Human Resources at GiiX
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CloudBanyan Technologies - Product Manager (3-5 yrs)
Job Description :
- Performs basic vertical and horizontal market segmentation for a portfolio of products that serves common markets and customers.
- Quantifies and prioritizes each market segment for the portfolio as a whole based on the strength of the portfolio in each market segment.
- Writes pure unfiltered business requirements that reflect how target customers see themselves from the top of the organization down (business goals and priorities), without any reference or bias to a product.
- Understands the relationship between vertical industry business requirements that are unique to each market segment and horizontal product solutions, i.e., customers in completely different businesses do the same things for different reasons.
- Educates the organization on the dynamics of each market segment such that all disciplines see the same markets through a common lens.
- Educates marketing, sales, engineering, account managers, client services, etc. on the operational priorities and initiatives of target customers in each market segment.
- Performs scenario-based competitive analysis (not a competitive feature matrix) that identifies customer circumstances in which your product is superior/inferior to the competition and the subsequent value narrative that should accompany marketing/sales positioning and future product plans.