- Implement social media strategy, coordinating with stakeholders to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate branding for all client product/products and services
- Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
- Become an advocate of the brand in social media spaces, engaging in dialogues and answering questions where appropriate
- Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
- Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Plan and Execute strategic Marketing goals with social media focus, additionally recommend and drive new frontiers in Social Media focused communications.
- Monitor trends in social media tools, trends and applications
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