ClearTax - Expert - Email Marketing

- Run a quality check on entire infra, ensure that everything is smooth.

- Monitor inbox placement for customers.

- Enforce Email standards like SPF, DKIM, and DMARC for all new clients.

- Analyze performance and advice clients on best practices of email sending and enforce them.

- Be up to date with global email trends, and implement them within the system.

- Tracking and correcting DNSBL listings and other ISP blocks.

- Designing and running tests on Email Deliverability.

- Applying, Testing and verifying Feedback Loops.

- Maintaining DNS and MTAs.

- Run the email campaigns for different internal clients/businesses.

- Work with the design and content team to come up with engaging communications to drive maximum ROI out of the email campaigns

- Constantly A/B test and optimize the different type of email campaigns and elements of the campaigns (subject line, CTA buttons, images, layouts, etc.)

- Stay updated with the latest market trends in email marketing and come up with innovative campaigns.

- Constantly seek to optimize the performance of the email marketing efforts by driving more ROI out of the campaigns.

- Strive for analytical excellence by measuring & adapting creatives based on the performance of the creatives (CTRs, email open rates, etc.) on email campaigns

- Provide feedback and input on marketing campaigns to the marketing team and identify opportunities to create more engaging marketing campaigns