Email Marketing Manager

A company simplifying financial lives of Indians

At ClearTax, were passionate about building solutions that make finances easy. We offer services that help individuals and businesses save taxes, simplify complex tax subjects, gain an edge in Indian financial markets, and more. If these types of projects excite you, we'd love for you to join us .

The Role

We are looking for a passionate and experienced Email Marketing Manager to join our Marketing team! As an Email Marketing Manager, you will be responsible for planning and developing our overall email marketing strategy & execution, ensuring that the business goals are met.

Core Responsibilities

- Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation

- Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage

- Ensure that email creative is visually compelling and on-brand, with appropriate communication

- Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.

- Track, analyze and report metrics of email campaign performance and provide recommendations for improvement

- A/B test subject lines and creative and build winning attributes into future email campaigns

- Use UTM tracking & review email heatmaps for improved email performance

- Create and maintain email marketing calendar

- Work with internal teams to make sure content is relevant and meaningful

- Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over-emailing

- Ensure we keep our email sender score/domain authority within recommended levels

- Create and implement email policies and best practices

- Implement automated nurture and drip campaigns to keep subscribers engaged

- Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion

- Work with relevant third-party publications to manage and coordinate paid email campaigns

Who are we looking for ?

- 3-5 experience in an email marketing role, ideally at B2B/SAAS companies

- Proficient in marketing automation platforms like Hubspot, Outreach, Marketo, Google Analytics, Mailchimp, Bitrix etc.

- Established relationships with major email providers and/or spam filtering companies

- Strong understanding of business email requirements and best practices

- Excellent written & communication skills

- Extremely detail-oriented

- Ability to be flexible and succeed in a fast-paced, innovative, and rapidly growing organization

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

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