Cleartax - CRM Marketing Manager/Email Marketing Manager

Core Responsibilities :

- Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation

- Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage

- Ensure that email creative is visually compelling and on-brand, with appropriate communication

- Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.

- Track, analyze and report metrics of email campaign performance and provide recommendations for improvement

- A/B test subject lines and creative and build winning attributes into future email campaigns

- Use UTM tracking & review email heatmaps for improved email performance

- Create and maintain email marketing calendar

- Work with internal teams to make sure content is relevant and meaningful Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over-emailing

- Ensure we keep our email sender score/domain authority within recommended levels

- Create and implement email policies and best practices

- Implement automated nurture and drip campaigns to keep subscribers engaged

- Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion

- Work with relevant third-party publications to manage and coordinate paid email campaigns

Who are we looking for?

- 3-5 experience in an email marketing role, ideally at B2B/SAAS companies

- Proficient in marketing automation platforms like Hubspot, Outreach, Marketo, Google Analytics, Mailchimp, Bitrix etc.

- Established relationships with major email providers and/or spam filtering companies

- Strong understanding of business email requirements and best practices

- Excellent written & communication skills

- Extremely detail-oriented

- Ability to be flexible and succeed in a fast-paced, innovative, and rapidly growing organization

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills