Incharge Human Resources at Birla Fertility & IVF
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CK Birla Healthcare - Senior Manager - Content Management (8-10 yrs)
Pre-requisites for consideration of candidature:
- 8+ years in content management for consumer healthcare or D2C
- Production of content for the web, channel-specific knowledge (blog, Facebook, Youtube, Instagram), ebooks, whitepapers, infographics, guides, blogs, social media content, audiovisual films, newsletters etc
- Building audiences online and offline
- Producing smart CTAs according to the visitor lifecycle stage
Key Job Responsibilities:
- Develop content strategy aligned with short-term and long-term marketing targets
- Undertake content marketing initiatives to achieve business targets
- Develop sharp briefs for internal and external teams to produce high quality content
- Develop content calendar and supervise execution including timely delivery on content performance metrics
- Track competitive and complementary content and metrics on on-going basis
- Ensure designs and content reflect consistently and positively the company brand image and guidelines
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