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09/06 Varsha
Incharge Human Resources at Birla Fertility & IVF

Views:402 Applications:52 Rec. Actions:Recruiter Actions:5

CK Birla Healthcare - Manager - SEM (5-8 yrs)

Gurgaon/Gurugram Job Code: 1108294

Pre-requisites for Consideration of candidates:

- 5+ years of experience in paid marketing (especially Google, FB) and managing budgets upwards of Rs. 25 lacs/month)

- Strong knowledge of analytical tools (Google Analytics, Tableau,etc)

- Should have strong analytical and problem solving skills

Key Job Responsibilities:

- Define effective paid search strategies across multiple channels

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g., Google AdWords,Bing)

- Manage keyword selection and audience targeting

- Plan catchy creative and graphical ad designs to attract attention of the target audience

- Monitor budget and track ROI of PPC campaigns

- Maintain partnerships with PPC ad platforms and vendors

- Review competition strategies, strengths and opportunities

- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics

- Keep abreast with search engine and PPC industry trends and developments

- Optimize for CPL, CPA, Lead Quality

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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