Incharge Human Resources at Birla Fertility & IVF
Views:880 Applications:209 Rec. Actions:Recruiter Actions:155
CK Birla Healthcare - Deputy General Manager - Branding - IIM/ISB/MDI/FMS (8-10 yrs)
Deputy General Manager, Branding
Pre-requisites for consideration of candidature
- MBA from a reputed institute
- Min 8-10 years of experience in Brand management function for a reputed B2C brand in FMCG / consumer health space
- Should have managed a team of min. 3-4 direct reports + agency ecosystem
- Should have sound knowledge of driving brand building across ATL (TV, Print, Radio, OOH, Digital etc), PR and BTL
- Should have a sound understanding of using market research to drive brand building
Key Job Responsibilities:
- Set, define and implement the brand strategy in line with business strategy
- Define the brand plan along with the Function Head in alignment with company's vision and strategy priorities
- Drive brand health metrics like consideration and preference
- Ensure that all communication is crafted keeping the brand essence and vision in mind
- Facilitate the creation of award-winning and effective communication campaigns by floating sharply defined creative briefs for internal and external teams
- Manage the creative and PR agency to deliver results in line with the brand plan
- Drive the development of strong customer insights and incorporate the same in the brand plan
- Build cultural, category and competition learnings for a better innovation pipeline/ market specific communication
- Manage the team, to drive timely and effective deliverable
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.