Head - Talent Acquisition at Analytics Marketing Services
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Circulation Head - Advertising Firm (15-25 yrs)
- Spearheading new business pitches and locating opportunities of strategic corporate tie-ups
- Strategizing OOH schemes for corporate clients and driving OOH channel activation Administering servicing for existing clients & managing grievances
- Coordinating for building of trust relationships with portfolio of major clients to avoid competition
- Achieving AOP Targets through development & achievement of sales, regularly Preparing MIS records & reports for progress & forecasts to internal and external stakeholders using key account metrics
- Tracking competitor activities, understanding consumer/market nuances & designing the circulation of newspaper in the market including identification of potential clients Directing control mechanisms to monitor PO & unsold daily to minimize risks & prevent any unethical practice from creeping
- Providing in-depth analysis of markets, industry trends, competitors, and clients to improve strategic planning and decision-making (Pricing & Revenue Planning)
- Ensuring cost efficiency in several campaigns through smart negotiations with media partners - outdoor, radio & print; also finding alternate partners or different creative execution
- Supporting all brand marketing collaterals, websites, social media presence, awards submissions, events & so on
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