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16/09 HR Team
HR Team at

Views:824 Applications:201 Rec. Actions:Recruiter Actions:84 - Manager - Web Analytics (3-5 yrs) Premium

Bangalore Job Code: 848832

What will your Role look like?

- You will be responsible for Digital Analytics Reporting & Insights where in you will be helping translate customer behavior into actionable business data.

- You will help examine how customers are interacting with their digital footprints by using different Digital Marketing & Analytics tools like Google Analytics, Google AdWords, DMP, etc.

- Run regular deep analysis on Google Analytics data and identify actionable insights

- Stay abreast about the latest features and implementation best practices related to Google Analytics and mobile analytics

- Work on generating insights and recommendations for Social, Display, Search and Email campaigns

- Deliver and implement recommendations to improve campaign outcomes and optimize marketing spends

- Conduct ad hoc insights and analysis using Excel and visualization/reporting tools

- Understand the business context and apply core digital analytics concepts to provide business solutions analytics.

- Work with cross-functional teams (performance marketing, CRM, UX, etc.) to understand their reporting & data needs, and subsequently translating these into easy to understand & actionable reports and insights.

- Be a good storyteller and proponent of data oriented decision making using various communication formats written, verbal, interactive etc.

- Oversee technical GA and GTM integration project for both websites and apps. This would include data layer implementation; custom events, SDK implementation and enhanced E-commerce.

- Use analytics judgment to identify issues and escalate them when appropriate

Who are we looking for?

- Engineering or Bachelor's degree (Computer Sci. or quantitative field preferred)

- At-least 3 years of experience in Digital and Mobile Analytics with tools like Google Analytics, Adobe Analytics, WebTrends, Firebase, Appsflyer/Adjust etc is a plus

- Excellent communication skills including verbal, written and data visualization

- Ability to manage time effectively both independently and as a member of a cross functional team

- Experience with reporting, report automation, test/control measurement, pre/post analytics Technical Analytics good working knowledge of HTML, Javascript/ JQuery, Chrome Developer Tools etc.

- Expert user of Google Analytics (GA) including technical implementation of GA using Google Tag Manager.

Women-friendly workplace:

Maternity and Paternity Benefits

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