Cholayil - Senior Brand Manager - Marketing - IIM/ISB/FMS/MDI

About Cholayil :

Cholayil was stared in 1969 by Dr. Sidhan, a certified medical professional. Dr. Sidhan used his understanding of Ayurveda to develop Medimix, an ayurveda soap. Medimix soon became a household name and also transformed into the flagship brand of the company. The ingredients in Medimix are frequently used in Ayurveda for the treatment of skin maladies. The quality of the product and marketing perseverance of Dr Sidhan were crucial factors for the success of the Medimix Brand.

In 2011, the leadership of the company passed on to Mr. V. S. Pradeep Cholayil and now it has become a multi Crore FMCG organization. In 2007, Cholayil acquired the talcum powder brand Cuticura and expanded it to the deodorant and soap segments. It also acquired the soap brand Krishna Thulasi in 2011. Cholayil s other subsidiaries are Sadayush, an Ayurvedic cure and care center, and Jullaaha, a clothing line made from natural dyes and fibers.

Our company website: www.Cholayil.com

PROFILE OVERVIEW :

- We are looking for an experienced and result-driven professional to join our marketing team! As a Senior

Brand Manager at our company, you will be responsible for Conceptualising, Planning, Implementing and

Managing the entire life cycle of the products in our company's portfolio for the brands designated to you.

- The role will play a crucial role in fuelling the product pipeline for the companys portfolio of brands and

thereby achieving our business goals and objectives.

COMPANY : Cholayil Private Limited

BRAND : Medimix (Soaps and other categories)

LOCATION : Thane, Mumbai

GRADE : Senior Brand Manager/Category Manager(6-9 years experience in FMCG)

ROLES & RESPONSIBILITIES :

BUSINESS PLANNING :

1. Annual Business Plan: Develop annual business plans and own it including budgeting for the brand/brands and monitoring the expenditures. The role would be responsible for the P&L for the allocated brand/brands

2. Category Business Planning: Analyze macro environment trends, consumer behaviors, internal business

imperatives, industry scenario to conceptualize region wise volume projections

3. Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer

requirements etc. to identify gaps in the current brand portfolio

4. New Product/Product Extension Planning, Development and Launch: Gather inputs from consumer

insights, coordinate for Consumer Preference Testing & initiate new product launch

5. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to management for better planning.

BRAND PLANNING :

6. Brand Planning: Analyze market research data for growth prospects, change in brand positioning, brand

health

7. Brand Communication, Development and Execution: Drive the creative & Media Team and take

responsibility for developing and implementing all marketing plans

8. Consumer Promotion (Domestic Market): Conceptualize consumer promotion schemes and co-execute

with agencies

9. Planning with Internal Teams: Analyze and provide consumer, category and brand information to support channel marketing and sales initiatives

10. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health

11. Partnerships and Alliances: Identify, initiate and leverage possible partnerships and alliances to build

awareness of the company brand drive incremental sales through alternative channels

12. Media Activation: Plan and prepare the brief for event activation, and plan execution with agencies

13. Product/Marketing Planning: Execute specific marketing plans in collaboration with a variety of

functional areas such as PR, Packaging, Design, Creative, R&D , Supply Chain, Finance and Factory Operations

CONSUMER/CATEGORY INSIGHTS :

14. Voice of Consumer: Be the visible voice and advocate for the end user within the organization

15. Market Research Conceptualization and Execution: Participate in field work related to market research to obtain first hand consumer insights that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals

16. Market Research Findings Implementation: Participate in identification of key trends from the market

research report and usage of key trends for building brand initiatives

17. Consumer Complaint Redressal: interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

Eligibility Criteria :

Educational Qualifications : Post-graduate in Business Management from a Premier B-School (with specialization in Marketing/related field, if applicable)

Work Experience Requirements : 6 to 9 years relevant experience in FMCG Marketing/Brand roles.

Skills Required :

- Proven working experience.

- Should have good leadership skills and be able to motivate the team.

- Should have a strategic vision - both short term and long term.

- Sense of ownership and pride in your performance and its impact on companys success

- Critical thinking and problem-solving skills.

- Team player with good time management skills.

- Great interpersonal and communication skills

- Should have a track record of growing with the organization.

- Language : English and Hindi (Optional)