Cholayil - Brand Manager - Cuitcura

Scope :

Lead the Cuticura brand team on Marketing activities for Domestic Markets.

Key Responsibilities and Result Areas

- Understanding and analysis of current Cuticura business by geography, channel, variant to identify tactical support opportunities on the brand

- Work on brand re-positioning exercise to refresh the brand as per emergent business and marketing objectives

- Conceptualize, plan and execute all creative development on Cuticura brand across various media channels

- Plan, align and execute marketing interventions identified on the brand as per objectives and timelines in conjunction with Sales, Media and Research teams

- Facilitate continuous learning on brand Cuticura through thorough execution of qualitative/quantitative research, category understanding, and consumer closeness activities

- Continuous monitoring of brand health in market and trade; identification and resolution of product, packaging, promotion and communication related issues

- Identify and execute micro-marketing/hyperlocal initiatives to build awareness and salience for Cuticura brand, in line with brand vlues

- Continuous interaction with R&D to identify, qualify and recommend inputs for new products under the Cuticura portfolio in categories like talc, deo, creams/lotions etc

- Track and monitor competitive activity in the soaps category at trade and consumer levels

- Work with Creative Agency & Trade Marketing to design, create and deploy BTL collateral in line with brand guidelines

Work Experience Requirements:

- Overall 8-10 years of work Exp and Min 5 years exp working in FMCG/Personal Care Industry is must

Skills Required :

- Should have good leadership skills and be able to motivate the team

- Should have a strategic vision - both short term and long term.

- Should have a clear and well-defined focus on the objective

- Excellent Communication & Interpersonal Skills.

- Should have a track record of growing with the organization.