Chogori - Assistant Manager - Marketing

About Company :

We are exclusive distributor for a number of large outdoor brands including Columbia Sportswear in India. Chogori has been in the Retail Industry for the last 13yrs and has various other brands Deuter, Adventuras, Lowa, BUFF, Black Diamond, BEAL.

Job description :

- Responsibilities include creating Brand Strategy including messaging, public relations, advertising, website content, collateral etc. Innovative approach to Brand Management & Marketing, & have a passion for new technology and the printing industry.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Partner with sales & leadership to design, test and evolve demand generation tactics

- Established press and media contacts

- Annual marketing plan, allocation of fund

- Lead generation campaigns

- Ensure brand consistency

- Coordinating with mall marketing teams

- Social media campaigns, strategies for the brand

- Conceptualizing, executing event activations

- Regular CRM activities

- Proven experience developing marketing plans and campaigns

- Experience with marketing automation and CRM tools

- Excellent comm. skills

- Proficiency with online marketing and social media strategy