Chief Operating Officer/Chief Marketing Officer - Block Chain Startup

About Company:

A blockchain startup with big plans

- Define and maintain the purpose of the function as well as the long term vision for the team and activities.

- Prioritize and manage marketing budgets to ensure maximum ROI.

- Lead all demand generation programs aligned with the needs of each of the Lines of Business..

- Scan the Market / Competitors, gather market intelligence and provide the right analysis to the leadership team.

- Lead Marketing / Customer Surveys & studies and all proactive and reactive media and PR initiatives in partnership with our external PR agencies. Evaluate and engage outside agencies / consultants as needed to drive best in class execution.

- Lead and mentor a high-performing, collaborative marketing team, deliver on the positivity and can-do attitude you bring. Delegate and empower the team, avoiding bottlenecks and maximizing the value you can extract from each team member.

- Partner with the Product team to help prioritize product development based on customer and market research.

- Lead customer-centric thinking and craft programs to promote Customer Centric Culture in the Organization

- Oversee and evaluate day-to-day operations