Chief Officer/Vice President - Marketing - Life Insurance

BASE LOCATION - Mumbai ( South Mumbai )

OFFERED CTC - negotiable pa ; depending upon current CTC.

POSITION - Chief Marketing Officer ( VP )

REPORTING - CEO

REPORTEEs - 4 to 6

SPAN OF CONTROL : Pan INDIA ; Corporate role.

INDICATIVE JOB PROFILE:-

Job Scope / Position Summary

Purpose of the Role:

Managing brand imagery in the media and increase visibility for the company business through regular activities and communication.

Main Responsibility :

1. Identify opportunities to create brand recall in the media by regularly having stories/ interviews on Insurance and the financial services industry portraying the brand in a positive light.

2. Organize press conference (from start to end - concept to execution/implementation/ logistics) for any product launches or any significant media announcements as required.

3. Liaison with the PR agency on a day-to-day basis for building a relationship with the media/journalists and use of them to achieve the brand objectives.

4. Build relationships with internal stakeholders / Spokespersons and coordinate with them for responding to media queries/responses on industry stories.

5. Liaison with regional office in Hong Kong for approvals of media releases etc.

6. Manage negative articles/stories, if they appear in the media and try to reduce its impact on brand credibility.

7. Lead any internal communication projects that may come up from time to time.

8. Participate in the Social media assets of the brand and work on making the client community larger and get positive work of mouth going for the brand

KNOWLEDGE/SKILLS/ABILITIES:

Qualification and Experience Requirement

Education: Post Graduate in any stream, preferably from Mass Media/Advertising /Media/Communication

Experience: A person with 15-25 years of work experience in PR & Corp. Com, preferably from the Financial services industry. Client servicing experience in a PR agency would be an added advantage.

Behavioral Skills (Role specific) : 

Behavioral Skills :

- Communication: Conveying effectively to teams, peers and senior management to achieve organization goals

- Decision Making: Ability to create an ecosystem to encourage decision making while putting in appropriate risk mitigating processes

- Stakeholder management: Understands organization expectations and enables the team to create strong relationship with a stakeholder

- Innovation and Creativity: Encouraging teams to suggest and provide fresh perspectives and experiences as also industry best practices, towards reviewing current practices

- Developing a strategic mindset: Ability to analyze and translate market information and trends to anticipate future performance of the team and the organization

Functional Skills (Role Specific) ;

 - Team Management

- Excellent communication skills (spoken & Written),

- People person.

- The acumen for marketing/business.

- Well versed with media industry - TV, Print & Online.

TCPL
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