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Advisor at The Adroit Zeitgeber Group
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Chief Marketing Officer - Startup (10-15 yrs)
Company : One of the fastest growing startup organization with very good VC.
Reporting to : CEO & Founder.
Role: Chief Marketing Officer(CMO)
Team : 17 members and counting.
- Responsible for planning, executing and overseeing business development, business growth, marketing and sales initiatives within organisation across 4 cities (Kolkata, Bangalore, Pune and Hyderabad )and later in PAN India basis.
- Works to develop areas such as Affiliation management, Sales management, Product development, Channel development, Marketing communications, including advertising and promotions and market research.
Primary responsibilities :
- Broad base the business affiliations across sectors such as F&B, Health care, wellness, Education etc.
- Set up sales channels through corporates and b2b channel partners.
- Increase revenue generation and profitability.
- Prepare overall marketing strategy.
- Develop programs for b2b and b2c engagements.
- Implement and manage marketing budget.
- Leverage data and analytics to drive insights.
- Modify or redirect business intelligence strategy.
- Oversee and direct the efforts of the marketing team.
- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
- Measure and maintain key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
Preferred skills and experience :
- Should be high in networking skills.
- Should have worked in dynamic business environment preferably in start up and/or being important part of companies at high growth stages.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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