Chief Marketing Officer - Real Estate

We are looking for Chief Marketing Officer for one of our Leading Client in a Design, Build and Manage Residential Real Estate Company.

More details are as under :

Reporting to : CEO

Location : Bangalore

Role & Areas of Accountability :

- Team [Recruit, develop, inspire and manage a talented and performance driven team]

- Market Intelligence & Analysis [Target Market | Competition | Industry | Geographies | Economy]

- Brand - Brand Identity, Positioning, Engagement, Thought Leadership, Internal Branding

- Digital Assets - Website, Social Media - quality and accuracy of information, timely updates

- Master Database - develop and manage

- Content + Collateral [Design and Production] - sales kit, brochures, EDMs, presentations, signage, stationery, gifts, uniforms, vehicle livery,

- Corporate Communication - including updates to investors, customers & employees, Think Design Journal.

- Performance Marketing - Lead Generation - campaigns, digital initiatives, events, Test Drive Experience, Experience Homes, Purple Customer Program.

- Customer Experience Design - Designing customer experience at every single touch-point

- Campaigns, events, advertising - Media Mix Modelling, Data Analysis, Strategy, Creatives, Deployment

- Events - Think Design, Project Launches

Requirements :

- Exceptional strategic thinking and analytical skills

- Proficiency in building clear, compelling value propositions that can be expressed in a variety of media.

- Exceptional understanding and experience in the digital environment - marketing tools, social media, reporting tools, tracking methodology, web crawlers, SEO

- Experience in working with design groups, content management systems and an eagerness to collaborate with creative colleagues

- Ability to operate at all levels, dive deep, stay connected to the details and audit frequently.

- Self-starter, highly flexible, self-directed. Ability to adapt to change and accelerated timelines

- Curiosity and a keen eye for detail

- Large company discipline, small company entrepreneurial attitude with a sense of urgency

- Excellent interpersonal and communication skills. Ability to collaborate and build rapport across different stakeholders

- Positive - can do- attitude, ability to show commitment and to inspire others

- Ability to work in an iterative manner that allows for rapid prototyping and effective feedback loops

- Ability to analyze complex numerical data, synthesizing results and drawing conclusions to convert into business opportunities

- Experience in strategic planning and execution, contracting and negotiation