- Having an in-depth consumer understanding & insights to enable the company's brands to remain relevant & differentiated.
- Sound understanding of the latest digital marketing tools & techniques, AI, Machine Learning & Augmented Reality.
- Drive Innovation & Introduction of new products as well as the maintenance of existing product portfolio with the intention of maximising market share.
- Managing product pricing & product promotion as well as rationalising product lines.
- Industry & competitor analysis on an ongoing basis-Analysis of competitors' core competencies.
- Disbursal of competitive intelligence through the business as well as close monitoring of competitor's activities.
- Lead the marketing function with team management responsibilities.
- Develop marketing strategies for all brands.
- Strong understanding of communication tools & techniques to influence consumers.
- Analytical growth mindset.
- Strong Leadership traits, People-oriented
- 2 Years MBA programme from Premium Institute is desirable.
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