07/05 Sandeep Mishra
Lead - Strategic Alliances and Sourcing at YTDS Recruit In

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Chief Marketing Officer - QSR/Foods Firm (5-18 yrs)

Bangalore Job Code: 694894

Role/Position : Chief Marketing Officer /Head- Marketing

Role reports to : COO

Industry : QSR / Foods

Location : New Delhi

Objective:

Its purpose is to position the brand for growth through effective menu and calendar management, communications, and local store marketing. This role will involve managing relationships with the internal organization, the International team, and external agencies.

JOB FUNCTIONS:

Menu & Calendar Management

- Develop menu and pricing strategy ensuring product range & pricing is competitive & appropriate in the market

- Develop and manage all aspects of the marketing calendar based on market/consumer insights

- Deliver flawless execution of marketing calendar, including the development of all marketing materials, in partnership with cross-functional team (operations, supply chain management, IT, agencies)

- Regularly review and update menu design and layout to showcase all relevant platforms (value, bundled value, innovation, snacking, shareable, beverages, etc.)

New Product/Program Development Management :

- Prioritize and plan new innovation working with the International team to ensure the strongest and most relevant products are explored for the menu

- Manage strategic promotions to drive transactions including breakthrough innovation, happy hour, entry-level value, bundled value, day of the week promotions

Brand Communications :

- Drive and develop comprehensive 360 marketing plan for all new product/program launches (social/digital media, trade area marketing, PR activations, influencer marketing, mass media where relevant)

- Generate excitement and buzz for the brand and products through PR activations, events and collaborations

- Drive strategy and manage content (with agencies) for key social media sites such as Facebook, Instagram, Twitter, relevant in-country platforms

Local Store Marketing :

- Ensure effective local store marketing activity is in place to drive sales and awareness for existing restaurants

- Develop effective strategies for new store openings that drive buzz and headlines

WORKING RELATIONSHIPS:

- International Stakeholder management o Maintain a consistent open dialogue with the International team to ensure brand standards are being met and appropriate approvals of key marketing strategies and materials are achieved

- Cross-functional teams (operations/training, R&D, supply chain management, finance, IT, etc.)

- External agencies where appropriate- Menuboard design, media, PR, social, digital & creative

KNOWLEDGE AND SKILLS REQUIRED:

The ability to:

- Demonstrate strategic thinking and a marketing mindset

- Effectively manage a broad and varied range of marketing activities

- Manage multiple projects at pace, defining and adhering to timescales and delivering excellent execution

- Be a self-starter and have a great capacity to work autonomously

- Present information to a high standard

Skills:

- Strong interpersonal skills as will be required to interact at a senior level with internal organization, International and external agencies

- Excellent verbal and written communication skills

Women-friendly workplace:

Maternity and Paternity Benefits

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