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05/10 Executive Search Advisory
Advisor at The Adroit Zeitgeber Group

Views:15690 Applications:496 Rec. Actions:Recruiter Actions:17

Chief Marketing Officer - Personal Care (10-15 yrs)

Kolkata Job Code: 621170

- Devise Marketing Strategy and Annual Marketing Plan

- Contribute appropriately as the HOD - Marketing team to the delivery of overall strategic planning and achieve sales and market share objectives of the Company

- Work on marketing Mix, Creative strategy, NPD and portfolio management to ensure delivery of brand objectives - Market share, Gross Margin, Consumer Measures and Brand Financials

- Undertake on- going analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities

- Work with the sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters

- Monitor competitive brand, communications and product development activities and to actively share key findings internally

- Liaise with advertising/Research/Media agencies to develop campaign and achieve brand objectives

- Co-ordinate with technical/supply chain/perfumers/R &D/manufacturing with regard to cost efficient sourcing and product development

- Ensure right packaging and product design

- Responsible for executing plans to achieve sales plan

- Drive innovation with new product and promotion plans

- Manage BTL marketing activities

- Responsible for the brand and its targeted positioning, coordinating with agency. Drive media strategy to ensure brand message reach

- Manage category budgets for adverting and sales promotion

- Manage and develop team to deliver along with co-ordination with all departments.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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