Chief Marketing Officer - Online/Internet - IIM/FMS/MDI/XLRI

ACADEMIC QUALIFICATIONS: MBA/PGDBM from Premier Institute

ROLES AND RESPONSIBILITIES - 

- Complete Digital Marketing on Social Media Management with creating and spreading the presence through all available social media, paid & non-paid, mobile and non-digital platforms [Facebook, Twitter, YouTube, external blog, instagram, google Adwords etc]

- Handling the digital & marketing team for all SEO, graphics and other digital marketing activities.

- Planning, Executing & Handling complete business operations at each level, front end operations, Product Assortment, and CRM.

- Monetization strategies formulation and implementation through various digital platforms.

- Improve and increase the online traffic through various digital media platforms

- Overseeing and executing the social media strategies for the company.

- Online management of brand and product campaigns to raise brand awareness.

- Evaluating customer research, market conditions and competitor data.

- Customer segmentation and demographic analysis, for actionable consumer profiling

- Gather information and data from multiple sources (consumer research, partners, competitive analysis), develop insights, and translate findings into action

- Improve and increase the online traffic through various digital media platforms

- Overseeing and executing the social media strategies for the company.

- Online management of brand and product campaigns to raise brand awareness.

- Evaluating customer research, market conditions and competitor data.

- Customer segmentation and demographic analysis, for actionable consumer profiling

- Gather information and data from multiple sources (consumer research, partners, competitive analysis), develop insights, and translate findings into action

- Measure and deliver on Marketing Return of Investment and provide Customer Insights

- Develop and implement the ideal advertising plan ensuring international and local learnings, Taking best practices in to consideration

- Create branding and communication for specific marketing projects in strong collaboration with the respective marketing functions

- Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output

- Manage the local media agencies with prudence, to ensure a best possible value-for-money advertising plan

- Annually review media planning and buying with the agency

- Work closely with the Regional teams and specialists to share learnings, best practices, align plans, share latest updates and insights

- Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans

- Develop channel specific marketing strategies to reach sell out targets in country.

- Responsible for Above the line (ATL), Below the line (BTL), and Through the line (TTL)/Integrated Communications advertising.