Chief Marketing Officer - Online/Internet - IIM/FMS/MDI/XLRI

Chief Marketing Officer- (Global Hyper Growth venture) !

- Set marketing goals and objectives

- Plan, implement and manage marketing strategy

- Contribute to the overall growth of the company, drive overall brand globally

- Review and manage content marketing strategy

- Determine KPIs for marketing department

- Keep the marketing budget in check

- Track KPIs on a regular basis and present reports

- Work with sales and development and customer success teams

- Create and present the annual marketing plan and strategy

- Use data and reports to make evidence-based decisions

- Analyze company's marketing strategy and suggest improvements

- Stay up to date with the latest technology

- Stay up to date with the latest best practices

- Attend marketing conferences and educational programs

- Design, plan and execute effective marketing campaigns

- Being customer-centric

- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brands direction, choices and tactics

Tier 1 Academics mandatory