Job Description

- All Aspects of daily management for the Marketing of Modular Furniture Business.

- Working closely with the Director to device and effective marketing strategy.

- Recruitment and selection of new members of the marketing team.

- Ensuring staffing levels are maintained in order to complete all aspects of the company's marketing strategy.

- Carrying out competitor analysis to ensure the company's marketing strategy is competing effectively.

- Reporting on all marketing activities to the director of marketing.

- Working closely with other heads of department on company projects.

- Completing various marketing projects at the request of senior directors.

- Making sure that brand guidelines are adhered to in all marketing activities across the company.

- Representing the company at industry events and conferences.

- Provide service leadership related to marketing and communications of business.

- Ensure that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communication.

- Make sure that the businesses marketing communications promote the right message to maintain a good brand image.

- Act as the lead officer in all marketing and communications activities, this means it is important that they are accessible and approachable for other employees to see them as an advisor and point of contact, to provide high-quality advice to solve any problems they may have.

- Problem solve, this will be a big part of the job, so the ability to think on your feet is a must. As the head of marketing, they will support the director with their duties and also work within the management team to maintain the collective work to a good standard.

- Responsible for planning, development and implementation of organizations marketing strategies, marketing communications, and public relations activities, both external and internal.

- Develop the annual marketing plan in line with business strategy and develop marketing calendar, budget and media plan.

- Executive promotions activities including road shows, events with industry associations for trade fair marketing and relationship management with key decision makers of MICE corporate, FAM trips, etc.

- Relationship management. Build and nurture relationship with tourism boards, air lines, industrial associations, corporate, consulates, educational institutes and other travel trade organizations to ensure joint marketing, brand promotion.

- Generate leads through execution of marketing plan and support to achieve business unit and organizational targets.

- Develop CRM strategy and workflow. Utilize customer database to drive repeat sales and incentives cross sales.

- Conduct market research, gather customer and competitor intelligence and provide insights to business units.

- Analyze emerging trends and conceptualize product and service offering for the target customers.

- Liaison with PR and advertising agency to execute campaigns.

- Marketing, communications and public relation media planning coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests. Act as the organizations representative with the media. Design and development of marketing literature.

- Responsible for editorial direction, design, production and distribution of all organization publications.

- Coordinate the appearance of all organization print and electronic materials such as letterhead, use of logo, brochures, etc.

- Development and implementation of the brand strategy.

- Measure and report performance of all marketing campaigns (print and digital) and assess effectiveness.

- Manage the budgets for marketing and communications spending. The income must be monitored to make sure that the resources are used efficiently to help achieve business priorities.

- Digital Marketing - Review and enhance online presence and devise digital strategy develop, implement, track and optimize our digital marketing campaigns across all digital & online channels. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence to improve media presence & recognition.

Shahid Haider

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