Chief Marketing Officer - Mall Marketing - Luxury Retail

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Job Description :

Chief Marketing Officer (Mall Marketing)

We are seeking a highly experienced and dynamic Chief Marketing Officer (CMO) to lead our mall marketing efforts. As the CMO, you will be responsible for developing and executing strategic marketing initiatives to drive footfall, increase customer engagement, and enhance the overall brand awareness of our mall. This is a key leadership role, and you will collaborate closely with various departments, stakeholders, and external partners to achieve our marketing objectives.

Responsibilities:

1. Develop and implement a comprehensive marketing strategy :

- Formulate a clear and compelling marketing strategy aligned with the mall's vision, goals, and target audience.

- Identify key market trends, customer insights, and competitive landscape to inform marketing decisions.

- Define marketing objectives, KPIs, and metrics to track the effectiveness of marketing campaigns.

2. Drive brand positioning and awareness :

- Establish and reinforce the mall's brand positioning in the market.

- Develop and execute integrated marketing campaigns across various channels to increase brand awareness.

- Collaborate with creative teams to create impactful messaging, visuals, and brand assets.

- Monitor and manage the mall's brand reputation, ensuring consistency and alignment with the brand values.

3. Enhance customer engagement and loyalty :

- Identify opportunities to enhance the customer experience within the mall.

- Develop and implement strategies to drive customer loyalty and repeat visits.

- Utilize customer data and insights to personalize marketing campaigns and communications.

- Oversee the development and management of loyalty programs, promotions, and events.

4. Collaborate with stakeholders:

- Work closely with mall management, leasing, and operations teams to align marketing efforts with business objectives.

- Foster strong relationships with tenants and coordinate joint marketing initiatives.

- Collaborate with external agencies, vendors, and partners to execute marketing campaigns and events.

5. Digital marketing and technology:

- Stay up-to-date with digital marketing trends and leverage digital channels to reach target audiences effectively.

- Oversee the development and optimization of the mall's website, social media platforms, mobile apps, and other digital assets.

- Utilize data analytics to measure marketing performance, identify areas for improvement, and optimize marketing strategies.

6. Budget management and reporting:

- Develop and manage the marketing budget, ensuring optimal allocation of resources.

- Monitor marketing expenses and report on return on investment (ROI).

- Provide regular reports and updates to senior management on marketing initiatives, performance, and achievements.

Qualifications:

- Degree in marketing, business administration, or a related field (Master's degree preferred).

- Proven track record of at least 15 years in marketing leadership roles, preferably in the retail or shopping mall industry.

- Extensive experience in developing and executing integrated marketing campaigns across various channels.

- Strong strategic thinking and ability to translate marketing objectives into actionable plans.

- In-depth knowledge of digital marketing, social media platforms, and emerging marketing trends.

- Excellent communication, presentation, and interpersonal skills.

- Strong leadership abilities with the capacity to build and motivate high-performing teams.

- Ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.

- Analytical mindset with proficiency in data analysis and metrics-driven decision-making.

- Demonstrated budget management skills and ability to achieve results within allocated resources.