Senior Consultant at Randstad India
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Chief Marketing Officer - IT (12-20 yrs)
We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique - voice- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)Plan, implement and manage marketing strategy for various Verticals in BFSI, IT Consulting, Products & Services and News Media
- Should have experience in Marketing for the International B2B audience especially US Geography
- Should possess experience and have charted success roadmaps for Technology products and services
- Exposure to Domestic Media/Content Marketing is desirable
- Should possess, understand and deploy Digital Transformation tools for effective marketing
- Should Lead, Conceive and deploy campaigns which generates inbound B2 B prospects
- Should have an entrepreneurial understanding of new age digital products & services to enable effective Marketing campaign deployment
- Should be able to deploy campaigns effectively across the spectrum of Products & Services Fnex in multiple Geographies.
- Should strategize and deploy Marketing Budgets to govern efficiency in process and practices.
- The goal is to ensure the company's marketing efforts are successful in helping it outperform the competition. Review and manage content marketing strategy
- Determine KPIs for marketing department
- Work with sales and Customer Relationship teams to enhance our Brand Value
- Create and present the annual marketing plan and strategy
- Attend marketing conferences and educational programs
- 15+ Years experience in International Marketing
- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
- Regularly produce and present reports
- Good communication and interpersonal skills
- MA in Marketing, Management or similar relevant field
- Addition marketing certifications are a plus
- Role Head - Leader/Head Marketing COE
- Industry Type IT/ITes/Media
- Role CategorySenior Management
- UG :Any Graduate in Any Specialization
- PG :MBA/PGDM in Marketing
- Doctorate :Any Doctorate in Any Specialization, Doctorate Not Required
- Team Size -15+