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12/02 Saugata Misra
Senior Consultant at Randstad India

Views:1048 Applications:207 Rec. Actions:Recruiter Actions:57

Chief Marketing Officer - IT (12-20 yrs) Premium

Kolkata Job Code: 796674

We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique - voice- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)Plan, implement and manage marketing strategy for various Verticals in BFSI, IT Consulting, Products & Services and News Media

- Should have experience in Marketing for the International B2B audience especially US Geography

- Should possess experience and have charted success roadmaps for Technology products and services

- Exposure to Domestic Media/Content Marketing is desirable

- Should possess, understand and deploy Digital Transformation tools for effective marketing

- Should Lead, Conceive and deploy campaigns which generates inbound B2 B prospects

- Should have an entrepreneurial understanding of new age digital products & services to enable effective Marketing campaign deployment

- Should be able to deploy campaigns effectively across the spectrum of Products & Services Fnex in multiple Geographies.

- Should strategize and deploy Marketing Budgets to govern efficiency in process and practices.

- The goal is to ensure the company's marketing efforts are successful in helping it outperform the competition. Review and manage content marketing strategy

- Determine KPIs for marketing department

- Work with sales and Customer Relationship teams to enhance our Brand Value

- Create and present the annual marketing plan and strategy

- Attend marketing conferences and educational programs

- 15+ Years experience in International Marketing

- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

- Regularly produce and present reports

- Good communication and interpersonal skills

- MA in Marketing, Management or similar relevant field

- Addition marketing certifications are a plus

Job description

- Role Head - Leader/Head Marketing COE

- Industry Type IT/ITes/Media

- Role CategorySenior Management

- Education

- UG :Any Graduate in Any Specialization

- PG :MBA/PGDM in Marketing

- Doctorate :Any Doctorate in Any Specialization, Doctorate Not Required

- Team Size -15+

Women-friendly workplace:

Maternity and Paternity Benefits

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