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Director at Connexio Search
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Chief Marketing Officer - Healthcare Startup - IIM/FMS/MDI/ISB (10-15 yrs)
About the company
The company is one of India's leading healthcare platforms. This rapidly growing and Series D funded start-up is headquartered in Gurgaon, with a pan-India presence.
Responsibilities:
The Marketing Head will steer and develop brand positioning, architecture and value propositions. Specifically:
- Develop the brand communication and marketing strategy for the brand in line with company objectives
- Drive and develop data driven and customer centric marketing plans for the brand and new launches (social/digital media, trade marketing, PR, influencer marketing, events, traditional media where relevant)
- Partner where required with business leads to devise promotional strategies and programs
- Work with the digital team to drive the digital strategy (content strategy, social media, performance marketing etc.)
- Identify and build on brand partnership opportunities that will align with above brand building strategy
Qualifications/Requirements
- 10-15 years- experience in marketing with a strong background in FMCG marketing
- Creative thinker with deep understanding of brand building, positioning strategies, marketing communication strategy along with strong analytical abilities to use data in a meaningful and impactful manner
- Prior experience in managing large budgets and campaigns of scale
- Ability to envision and implement multiple campaigns (strategic and tactical / traditional and digital)
- Ability to execute in the short-term while simultaneously developing long-term strategy
- Foster a culture of creative thinking in the marketing team
- Outstanding communication and interpersonal skills
- Ability to work in a collaborative manner with business heads
- Passionate, innovative and a self-starter, comfortable in operating in a rapidly evolving and dynamic start up environment
- Manage agency relationships
- PG/MBA in marketing from a tier 1 institute is desirable
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