Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
20/03 Shubha
AVP at Zyoin Web Pvt Ltd

Views:3416 Applications:311 Rec. Actions:Recruiter Actions:11

Chief Marketing Officer - Gaming Firm (10-20 yrs)

Mumbai Job Code: 677734

What are we looking for?

If you have boundless energy, are bubbling with bright ideas, are extremely hard working, have no problems taking a hands-on approach to your work, and want to put all of this to use in what is shaping up to be an outright revolution in the mobile games space in India, we are the right destination for you. While we value tremendously problem-solving skills, we value even more problem finding skills. People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them.

Work atmosphere is very amiable, and at the same time always charged with excitement. The dynamic nature of our business ensures that all our team members can see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry.

JOB SPECIFICATION

Position: CMO

Location: Mumbai

Position/Role Description

- The Head of Marketing will be the strategic marketing leader of the business. The right candidate would be passionate about understanding the player decision making the process as they navigate through a very crowded mobile games space.


- Through this understanding, they will develop strategic and tactical marketing differentiators that are critical to success in the mobile games space.


- The Head of Marketing will be a hands-on, high energy, ambitious individual who thrives in a fast-paced and highly demanding start-up environment.

General Accountabilities/Job Responsibilities:

- Build upon the core marketing strategy for scaling up of the business.

- Forecast monthly, quarterly, annual acquisition growth and costs.

- Develop marketing execution plans and deliver on acquisition targets within time and budget.

- Come up with new ideas for internal and external campaigns that would appeal to the masses.

- Build and lead a team of campaign managers, media buyers and analysts. Allocate marketing resources to different campaigns based on budget.

- Have a measurement-driven mindset to measure, optimize and scale new advertising and organic growth channels.

- Work with the Brand team to build new marketing materials for various organic or paid campaigns.

- Work with the Web Development team to build new web assets to drive new and existing campaign delivery.

- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.

POSITION REQUIREMENTS

- Obsessive focus on clearly measurable ROI.

- Solid experience building and leading world-class teams to achieve aggressive targets.

- Very strong understanding of the creative process and marketing communication to drive user acquisition using both digital and brand marketing.

- Able to work seamlessly with both highly creative and highly analytical people.

- 10+ years of marketing experience with at least 5 years of digital marketing experience.

- Digital Marketing Skills and Experience

- Strong skills at management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.

- Strong understanding of how to drive user acquisition on multiple advertising channels.

- Experience in running user acquisition campaigns on Facebook, Google Search, Display, Affiliates is a significant plus.

- Strong understanding of setting and executing AB tests to drive conversion rate improvement.

Shubha

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.