Chief Marketing Officer - Food Startup

The opportunity is to be a part of the management team as a shareholder, CMO for a Food start up (name withheld). We are newly formed, currently finalising everything from business plans, through concept, strategy and approach. We have the vision, concept, expertise, connections and strong links to potential high net worth investors. Now we are looking for a Marketing member of the team to bring the Marketing expertise and complete the circle before going for funding.

The Chief Marketing Officer (CMO) will be responsible for overseeing the strategy and execution of marketing .Reporting to the Chief Executive Officer (CEO), the CMO will work in concert with the broader leadership team to develop a successful marketing strategy utilizing market research, pricing, product marketing, marketing communications, and public relations. It will be imperative to create a compelling brand and messaging that can be distributed across multiple channels, media, and targeted audiences in order to meet the company objectives. He/she will oversee a team of enthusiastic marketing professionals and will direct our marketing efforts across core regions and sectors.

About Us : We are a food startup that connects audiences to the power and joy of food. The start-up strives to be the best friend of viewers for food and is committed to leading through education, inspiration, empowerment and entertainment through its talent and expertise. Our website /platform's in-depth articles and recipes cover a variety of topics and cuisines, from classic dishes to your favourite comfort foods. Our recipe writers and developers produce articles and recipes with beautiful helpful photographs and valuable information from years of hands-on work. Whether you're looking to master a new cooking technique, exploring details related to ingredients/recipes (like nutritional value, benefits, side effects, etc.) or just figure out what to cook for lunch, we'll show you how.

Responsibilities:

What you will be in charge of:

- Develop and drive an outstanding marketing strategy for promoting the new startup.

- Define the content strategy, ensure Organisation's editorial calendar is always up-to-date and develope quality content for our blog.

- Deliver on the email marketing strategy and analyse the effectiveness of each marketing campaign via reporting on SEO, digital reach and acquisition channels.

Required skills and experience for the role:

- Deep knowledge of the FoodTech ecosystem and its innovation ecosystem

- Recent and direct experience in digital/performance marketing

- Self-started with an obsession for campaign optimization and continuous improvement

- Superior attention to details, organizational skills, and a positive, energetic attitude

So you know what we need, now a little more about who you are:

- Organized, numeric and systematic in all of your work

- You're excited by new challenges every day

- You're a self-starter who can deliver with minimum guidance and support

- You're passionate about FoodTech, food innovation, food &beverage-related startups, and obsessed about the latest FoodTech developments