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Chief Marketing Officer - FMCG/Personal Care (15-20 yrs)
Industry - FMCG / Foods / Beverage
Category - Sales & Marketing
Job Type - Permanent
Job Description - The requirement is for a CMO for an FMCG (Personal care) organisation in India
Client Details
Our client is a market leader in India in the category of beauty and personal care tools. They have a strong foot print in the Indian space and a unique and comprehensive product portfolio. They are looking for a Chief Marketing Officer to help grow the marketing strategies and oversee their presence as well as their brand/celebrity engagement in the country.
Description
The candidate would report into the MD and be responsible for the following:
- Plan and execute a marketing strategy for the organisation and for new and existing products
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organisation's social media and PR presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilise data for marketing campaigns, interrogating the organisation's databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
Profile
The successful candidate should have:
- 15 to 20 years of experience in marketing in the FMCG/Personal Care/Beauty space
- A demonstrated experience of leading teams, expanding business, and achieving ambitious results for pan India operations
- Strategic orientation coupled with the capabilities to cultivate current relationships for business
- Good know how of related market operations including competitive landscape, consumer behaviour, and potential clients
- Excellent communication skills and negotiation abilities along with multi-cultural leadership experience
Job Offer
- The opportunity to work directly with the primary stakeholders within the organisation
- Work in an organisation which delivers faced paced growth for performers
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492
Contact - Jennifer Shah - +91 124 452 5492
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