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Chief Marketing Officer - FMCG - IIM/ISB/MDI/FMS (8-10 yrs)
Key Results Areas :
- Manage the brand P&L and partner with all business functions to deliver organization goals and objectives
- Develop marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring competition
- Grow market share by developing marketing plans and programs for each product and directing promotional support
- Provides short-and long-term market forecasts and reports by directing market research collection,analysis, and interpretation of market data
- Influence the present and future products by determining and evaluating current and future market trends
- Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions
- Build a world-class marketing team;provide them training & guidance
- Manage corporate communication & PR for the portfolio of brand as well as corporate
Essential Criteria:
- MBA in Marketing from a top-tier b-school
- 8-10 years of experience in marketing; including 2-3 years leading a team
- Excellent communication skills
- Track record of delivery, goal oriented along with ability to set clear priorities and meet deadlines
- Strong analytical skills to derive actionable insights from a lot of data
- Experience in Digital Marketing
Remuneration: As per experience and qualifications, comparable with the best in the industry
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