Chief Marketing Officer - FMCG/eCommerce Startup

Position : Chief Marketing Officer

Location : Mahalaxmi, Mumbai

Reporting To : Co-founder

CTC Offered : 60L

Key Objective(s) of the role :

This is an opportunity to define a very large and disruptive B2C brand which wants to have a national footprint in the next couple of years with the ambition of going international thereafter. You will create a brand and market a product that users will love and have significant experience writing user stories with extreme detail. Managing the backlog and ensuring they deliver the highest value to the customer with the least effort.

As a Chief Marketing Officer focused on growth and fast expansion, you'll be responsible for planning of the function for by mapping business challenges to marketing goals and delivering a superlative brand backed by extremely rapid growth.

Other specific responsibilities are defined below :

- Create a brand manifesto, work out the sharp differentiators and value proposition

- To build the most dynamic and superlative marketing organization capable of delivering 10X growth

- Define, manage and deliver marketing plans in line with the business plan and drive the business thereof creating go-to marketing strategies for brand building and its value proposition.

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that our products and services meet customers' expectations and to build the brand credibility.

- Reviewing success of marketing campaign and developing ways to improve on brand recognition and brand's reach to customers.

- Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization.

- Manage customer interaction, including online/offline communities, events, customer advisory boards, user groups and executive roundtables.

- Building tools and processes to keep the organization up to date with current market trends, as well as predict future trends.

- Expertise in defining and creating brands, handling large budgets, managing large digital based campaigns and rapid scale up.

- Brand management : Able to align multiple brand strategies and ideas Goal/ task prioritization

- Able to manage and allocate budgets, Analytical skills and ability to leverage data and insights in the development of marketing plans social execution (appropriate, effective use of common technologies)

TCPL