Chief Marketing Officer - FMCG (18-25 yrs)
Education : Post Graduate/MBA Marketing
Industry : Tier 2/Tier 3 FMCG organisations
Location : Ahemdabad
Rerpoting to : Director
Essential Area of Expertise:
- Brand Management and Development
- Digital Marketing and Online Strategies
- Product Marketing and Launches
- Market Research and Analysis
- Advertising and Promotion
- Sales Enablement and Support
- Customer Relationship Management (CRM)
- Public Relations and Media Management
- Budgeting and Financial Management in Marketing
- Marketing Analytics and Data-Driven Decision Making
Desired Area of Expertise:
- Influencer Marketing
- E-commerce Marketing
- Sustainability and Social Responsibility inMarketing
- Omnichannel Marketing Strategies Experiential Marketing
- New Market Development and InternationalMarketing
- Marketing Automation and TechnologyIntegration
- Partnerships and Collaborations
- Crisis Management and Reputation Building
- Developing successful marketing campaigns
- Leading cross-functional teams
- Managing large marketing budgets
- Dealing with complex market dynamics andcompetition
- Navigating industry-specific regulatorychallenges
Roles and Responsibilities:
- Develop and Implement Marketing Strategies: Formulate marketing plansand strategies aligned with the company's overall objectives. Identify target markets, customer segments, and positioning strategies to enhance thebrand's presence and drive sales.
- Brand Management and Development: Oversee the development andmaintenance of the brand's identity and image. Ensure brand consistency across all marketing channels and communication touchpoints.
- Digital Marketing and Online Strategies: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
- Develop and implement strategies for effective online presence and engagement.
- Product Marketing and Launches: Plan and execute product launch strategies to maximize product visibility and sales. Collaborate with product development teams to ensure successful product launches.
- Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify growth opportunities and market trends. Utilize data driven insights for decision making.
- Advertising and Promotion: Oversee advertising campaigns, ATL and BTL promotions, and creative development to effectively reach target audiences.
- Sales Enablement and Support: Collaborate with the sales team to create marketing collaterals, sales tools, and training programs to support sales efforts.
- Customer Relationship Management (CRM): Implement CRM strategies to enhance customer engagement, loyalty, and retention. Develop personalized marketing campaigns based on customer behavior and preferences.
- Public Relations and Media Management: Manage media relationships and PR efforts to enhance the company's reputation and brand image.
- Budgeting and Financial Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources while achieving marketing goals.
- Marketing Analytics and Data-Driven Decision Making: Utilize marketing analytics and KPIs to measure - the effectiveness of marketing initiatives. Make data-driven decisions to optimize marketing performance.
- Continuous Learning and Innovation: Stay updated with industry trends and marketing best practices. Encourage a culture of innovation within the marketing team.
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