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28/08 Pranitaa
Consultant at HR

Views:1163 Applications:310 Rec. Actions:Recruiter Actions:219

Chief Marketing Officer - FMCG (14-23 yrs)

Ahmedabad/Gujarat Job Code: 1307097

Education : Post Graduate/MBA Marketing

FMCG organisations

Location : Ahmedabad

Reporting to : Director

Essential Area of Expertise:

- Brand Management and Development

- Digital Marketing and Online Strategies

- Product Marketing and Launches

- Market Research and Analysis

- Advertising and Promotion

- Sales Enablement and Support

- Customer Relationship Management (CRM)

- Public Relations and Media Management

- Budgeting and Financial Management in Marketing

- Marketing Analytics and Data-Driven Decision Making

Desired Area of Expertise:

- Influencer Marketing

- E-commerce Marketing

- Sustainability and Social Responsibility in Marketing

- Omnichannel Marketing Strategies Experiential Marketing

- New Market Development and International Marketing

- Marketing Automation and Technology Integration

- Partnerships and Collaborations

- Crisis Management and Reputation Building

Critical/Special Exposure:

- Developing successful marketing campaigns

- Leading cross-functional teams

- Managing large marketing budgets

- Dealing with complex market dynamics and competition

- Navigating industry-specific regulatory challenges

Roles and Responsibilities:

- Develop and Implement Marketing Strategies: Formulate marketing plans and strategies aligned with the company's overall objectives. Identify target markets, customer segments, and positioning strategies to enhance the brand's presence and drive sales.

- Brand Management and Development: Oversee the development and maintenance of the brand's identity and image. Ensure brand consistency across all marketing channels and communication touchpoints.

- Digital Marketing and Online Strategies: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

- Develop and implement strategies for effective online presence and engagement.

- Product Marketing and Launches: Plan and execute product launch strategies to maximize product visibility and sales. Collaborate with product development teams to ensure successful product launches.

- Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify growth opportunities and market trends. Utilize data driven insights for decision making.

- Advertising and Promotion: Oversee advertising campaigns, ATL and BTL promotions, and creative development to effectively reach target audiences.

- Sales Enablement and Support: Collaborate with the sales team to create marketing collaterals, sales tools, and training programs to support sales efforts.

- Customer Relationship Management (CRM): Implement CRM strategies to enhance customer engagement, loyalty, and retention. Develop personalized marketing campaigns based on customer behavior and preferences.

- Public Relations and Media Management: Manage media relationships and PR efforts to enhance the company's reputation and brand image.

- Budgeting and Financial Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources while achieving marketing goals.

- Marketing Analytics and Data-Driven Decision Making: Utilize marketing analytics and KPIs to measure - the effectiveness of marketing initiatives. Make data-driven decisions to optimize marketing performance.

- Continuous Learning and Innovation: Stay updated with industry trends and marketing best practices. Encourage a culture of innovation within the marketing team.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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