Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.
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Chief Marketing Officer - FMCG (10-15 yrs)
Looking for a suitable candidate for the position of Chief Marketing Officer in Kolkata for a leading FMCG company. Candidate must have had an exposure to sales before moving into the marketing role.
Qualification: MBA/PGDBM(Marketing) from any of the Top 20 B-Schools in India.
The candidate will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to the following :
Product - Pricing/Promotions/Communication Plan/GTM Plan:
- Pricing Strategy and formulation of Pricing Guideline
- Product Profitability
- Online/Offline Promotion/Schemes for Trade & Consumer
- ATL/BTL/Digital/Social Media Plan
- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function
Category & Brand Management:
- Categorywise Market Share delivery
- Enhancement of Brand Equity and Brand Saliency among TGs
- New Brand Launches and Brand Extensions
- Brand Positioning
- Formulation and adherence of PR Strategy in consonance with overall Brand imagery
- Representing Organization at various Industry/Press Meets
Innovations & Product Development:
- Market Research/Dip Stick study/FGDs to identify segments
- Product/BrandInnovation to create excitement among TGs
- New Product launches
Revenue & Budgets:
- Product wise/Category wise/Geography wise revenue planning-AOP and delivery
- Budgeting of each Marketing Cost Head
- Putting in systems and processes to control marketing spends with in respective budget.
- Environment Scanning
- Opportunity Mapping to increase market share
- Consumer & Channel Strategy basis existing competitive scenario
- Effective execution of strategic decisions to meet corporate objectives
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