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18/06 Vijaya Diwan
Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.

Views:8664 Applications:370 Rec. Actions:Recruiter Actions:14

Chief Marketing Officer - FMCG (10-15 yrs)

Kolkata Job Code: 228599

Looking for a suitable candidate for the position of Chief Marketing Officer in Kolkata for a leading FMCG company. Candidate must have had an exposure to sales before moving into the marketing role.

Qualification: MBA/PGDBM(Marketing) from any of the Top 20 B-Schools in India.

Job Description:

The candidate will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to the following :

Product - Pricing/Promotions/Communication Plan/GTM Plan:

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function

Category & Brand Management:

- Categorywise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

Public Relations:

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Innovations & Product Development:

- Market Research/Dip Stick study/FGDs to identify segments

- Product/BrandInnovation to create excitement among TGs

- New Product launches

Revenue & Budgets:

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends with in respective budget.

Strategic Planning:

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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