Chief Marketing Officer - FinTech

Our client is a leading Fintech company with offices across Mumbai & Bengaluru

As a key member of the leadership team, the role will directly report into the Founder & be responsible for:

- The entire gamut of end to end marketing including branding, digital, content, performance, design, organic growth, PR & communications etc

- Define and execute the brand strategy to shape the brand led by the vision of the Group and insights from the customers & collaborators

- High focus on growth & performance marketing from a B2C perspective to on-board clients directly as well as through strategic partners (google, FB etc) & affiliates

- Marketing initiatives to achieve the objective of scaling the number of active users 5X within a defined span & appropriate marketing budgets

- Existing customer engagement cross-sell, upsell & repeat business

- Manage the existing marketing team, oversee growth and ensure success of current channel partner integrations

The successful candidate:

- Comes with 10 to 15 years of marketing experience in Fintech/Consumer-tech/E-commerce/Start ups industry with strong business acumen for business development procedures, online marketing alliance, marketing & branding strategies, cost of acquisition etc

- Must have exposure across all aspects of Marketing & should have scaled the business & launched a product or two from scratch

- A Master's degree in marketing or related discipline; Tier 1/ Premier institute would be preferable

- Have metrics driven mindset and the ability to draw insight from complex marketing data