Ed-tech company that offers programs in career critical competencies such as Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud Computing, DevOps, Full Stack Development and more.

Job Description : 

Title: Chief Marketing Officer

Reporting to: Co-Founder

7 to 10 years of experience (startup, product company, B2C)

Academics: Tier 1 post graduate

What's the opportunity? : 

- We are looking for a creative and analytical Chief Marketing Officer (CMO) that lives and loves the cutting edge of growth marketing but also has the brand front of mind. This person will be responsible for scaling current channels and generating new opportunities to grow the business.

- We need a highly strategic thinker who is also excited to execute unique campaigns that will allow the company to attract new customer segments.

- Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.

- Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products.

- Own and efficiently scale a multi-million dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.

- Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.

- Manage an existing growth team of 3, while consistently evaluating new ways to increase efficiency and grow the team.

- Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.

- Coach and develop and recruit channel managers, own communication across executive level and partner teams.

- Partner with the digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.

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