- To create Complete Ecosystem of Branding, Marketing, Promotions and Communication

- Marketing Strategy - Management of Branding, Marketing, Promotions and Communication tools through various modes such as Digital means (Website, social media, Brochures etc.), Print & Electronic Media (News Paper, Reports etc.), Student fair/ events etc.

- Create synergy in taking the group in the league of other leading institutes of India

- Create BD Plan / road map for 1 yr, 3 yr & 5 yr with clear milestones of every month, quarter, and year.

- Branding, Marketing, Promotions and Communication of all academic programs available

- From conceptualization to preparation of collaterals and marketing through digital and media sources related to all the Admissions

- Build Brand Perception in student, faculty, and parents' communities.

- Manage Blogs and social media about feedback, reviews, and brand visibility. Use the digital media to build strong Brand perception.

- Collaborate for Fund raising for social events, cultural events wherever required along with existing support system and get sponsorship for events organized by University

- Marketing strategy - road map for next 5 years with the clear insights about admissions, branding, brand perception & Increase visibility of university in digital and print sources

- Business development plan for attracting students from various geographical locations

- Marketing plan for Events such as New Academic Events, New Technical Events, Conducting Events like IndCon, Virtual Parliament, Junior Robocon, Science Festival among various social communities, students' communities

- Accountable for management of all Social Media Marketing handles of university such as FB, Twitter, LinkedIn, Instagram, WhatsApp, YouTube so on and so forth

- Build Student Engagement Plan in the Social Media Promotions

Desired Candidate Profile:

- MBA (Marketing) from IIM, ISB or Tier I Institutes.

- Bachelor's in Engineering / Mass Communication & Journalism/ Public Relations etc. (preferred).

- 15-20 years in Marketing, Branding, Media, and communications at corporate level or in educational sector. Demonstrated strength developing and managing national media, outside communications agencies and external partnerships. Experience in producing a variety of communications using print, electronic and face-to-face media. Strong leadership, organizational and project management skills.

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