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15/01 Kreesha Shah
Talent Acquisition Specialist at Sutra HR Services

Views:767 Applications:279 Rec. Actions:Recruiter Actions:20

Chief Marketing Officer - eCommerce Startup (7-15 yrs)

Mumbai Job Code: 882359

STRATEGY & BRAND MANAGEMENT :

1. Design 360-degree Marketing Vertical & Organisational Hierarchy (Build Team)

2. Brand Creation (curation, understanding the market & psychology, consumer subconscious penetration, design go-to-market, foundation laying for future)

3. Positioning of Primary Brand Name & creation of Brand Extensions

4. PR & Communication channels (PR & Positioning) - clear understanding & identifying ways to reach our TG

5. Very very strong positioning to be able to stand tall against unicorns

Performance Marketing

1. Strategize & Plan to reach the Company Goals (SALE VOLUME, TOPLINE, etc)

2. Customer Acquisition & Community Building (focus on Life Time Value, reducing the CPA over the period)

3. Identifying or creating the right revenue streams/channels over the period and bring control (eg: when the Alliances team onboards a brand/partner/product to list on our platform, our marketing team should be ready to bombard all channels, identify and optimize the right channels for best performance and generate targeted revenue)

4. P&L management

5. Product Marketing

6. Control over each business vertical -> sub-verticals -> individual brands -> every product of each brand

7. Research & Analysis - continuous growth journey to use the best upcoming strategies to survive the future (always ahead of the competition with uniqueness)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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