Principal Account Lead at Randstad India
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Chief Marketing Officer - Consumer Electronics (10-12 yrs)
The organisation :
A consumer electronics company. It provides a AI enabled digital platform that combines advanced sensors & proprietary fitness technologies to create Holistic Health solutions for consumers and athletes.
It provides comprehensive Fitness Programs, Telemedicine, Form Correction & Postural analysis for a personalized health & wellness experience.
Job Responsibilities :
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
Required Qualifications :
- 10 years experience in marketing for Direct to consumer industries
- Experience in Consumer Electronic Experience is preferable
- In-depth knowledge of big data analysis
- Regularly produce and present reports
- Excellent organizational and time management skills
- Good communication and interpersonal skills
- Excellent presentation skills
- MBA in Marketing, Management or similar relevant field
- Additional marketing certifications are a plus
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