Manager Staffing at Radford Global Limited
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Chief Marketing Officer - Consumer Durable (12-25 yrs)
Chief Marketing Officer (Only from Consumer Durable domain)
Responsible for PAN India
- Integral part of the marketing & sales leadership team and drive strategic direction & innovation for the business
- Involved in complete conceptualization to execution of Media and BTL category strategy along with the key stake holders like the Managing Directors, CEO and Marketing head.
- One on one interaction with Proprietors on Media and BTL related activities.
- Devising media planning and buying strategies with the agencies across brands and maintain synergies across them and avail group benefits for the organization
- Devising media strategy for International markets and execution
- Marketing budget controller for all marketing spends with complete ownership on Media and BTL activities.
- Devise BTL strategy on activation's and high quality events
- Conceptualization of events for the Company across various horizontals like Sales, Loyalty & Customer Care and Marketing and seamless execution of the same.
- Building activation platforms to increase footfalls at the sites
- Build new team to cater to organizational need as the portfolio did not exist in the organization
Education : Any Graduate with MBA (Marketing)
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