Roles & Responsibilities :

(i) Study, review and prepare business models, Marketing, user-acquisition and user-retention strategies

(ii) Develop a deep understanding of our product and insights into the underlying behaviour and interests of our target audience/users

(iii) Ability to juggle concurrent marketing projects and the management of large-scale advertising campaigns.

(iv) Gain insights into consumer psychology through iterative testing of advertising creative and messaging, then analyse the response and performance of that messaging, and apply insights to craft engaging and appealing ad content for our target audience/users.

(v) Work with best-in-industry data and user acquisition tools; providing more time to focus on the things that matter

(vi) Work directly with an in-house Creative Services team to quickly iterate and produce the most effective ad creative

(vii) Have a voice in helping to shape the strategy, tools development, and processes within the UA team

(viii) Create and manage mobile performance marketing campaigns across multiple ad networks and storefronts (e.g. iOS, Google Play, Amazon)

(ix) Monitor, optimize and report performance on campaigns across active ad networks on an ongoing basis

(x) Function as the - Champion of Creative- within the User Acquisition team by taking initiative over all things related to ad creatives including, research, ideation, content creation, testing and analysis

(xi) Manage the ad creatives production process from ideation, to production request, through production, testing and final deployment within our ad campaigns

(xii) Collaborate with the Creative Services team on ad creative development and ensure production schedules remain on track

(xiii) Develop test plans for experimenting with various ad creative formats, ad creative elements, and messaging, then analyse performance to identify the most effective approaches

(xiv) Gain a deep understanding of our application and their target audiences to be able to craft the ad creative and messaging that will resonate the best

(xv) Keep up with industry best practices and knowledge as it applies to all things related to ad creatives

(xvi) Assist with the development and testing of app store assets (i.e. screenshot, icon, copy) as it applies to App Store Optimization (ASO) across mobile storefronts

(xvii) Serve as the main point of contact for multiple ad network and third party relationships

(xviii) Develop new insights and process improvements for internal user acquisition management, analysis, and reporting

(xix) Research and evaluate new user acquisition channels and actively monitor the latest products and features from partner ad networks

(xx) Build user-retention strategies and ensure return users to build the traction

(xxi) On-boarding of Service provides and Content/Research companies are essential to retain users

CTC - This is purely equity based role to start with.

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