Chief Marketing Officer - Cherry Platform - Bank

Chief Marketing Officer for Cherry Platform with Leading Bank

Key Responsibilities :

- Identify & drive the implementation of marketing campaigns across all channels (digital/non-digital/print/electronic/TV/radio/social media) that meet business objectives & drive leads.

- Focus on media planning to drive campaign effectiveness & efficiencies.

- Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and consumer insights for creating clutter breaking communication.

- Effectively lead the team to plan, execute & monitor digital strategies.

- Work closely with the internal teams to ensure adherence to delivery timelines.

- Collaborate with agencies and other vendor partners for seamless development & execution of marketing and campaign plans.

- Maintain brand standards, uniformity and ensure compliance across all communication channels.

- Budget management & ensure adequate control mechanism.