- Provide Optimal Marketing support specifically at ATL/BTL levels to all Channels as required towards increasing brand visibility and market share. - Drive brand initiatives for customer interface and active engagement in the web space to maximum impact. - Develop and conceptualize both Internal and External Communication strategies relevant for increasing Brand and Employee awareness and also to ensure positive media understanding. - Drive the online channel and is responsible for enhancing direct sales. - Drive online activities towards strengthening brand awareness and impact, thru social media and websites. - Responsible for building out a robust Marketing Analytics capability in the country that uses the most advanced techniques in multivariate analysis and research to better understand customer needs and preferences. - To work closely with Sales channels to understand the end-to-end customer-experience and new product opportunities through voice of customer research, internal focus groups and stated channel requirements. - To develop segmentation and competitive analysis/market intelligence on product and market development, pricing, promotions, communications. - Carry out the customer focus within the company, drive the implementation of customer analytics towards optimizing customer value. - To organize new product launches with necessary collaterals and media publicity.

Mumbai

Chief Marketing Officer - BFSI 

Chief Marketing Officer - BFSI  ,Job Description for Chief Marketing Officer - BFSI  in The Growth Partners (TGP) in  Mumbai for (15-25) years of experience. Apply Now!

Job Description for Chief Marketing Officer - BFSI  in The Growth Partners (TGP) in  Mumbai for (15-25) years of experience. Apply Now!