Chief Marketing Officer - Automobile Industry - IIM/FMS/MDI/XLRI (14-20 yrs)
Our client is a known brand in automobile industry.
We are looking for a seasoned marketing professional who would play an important role in the Brand repositioning.
Key Accountabilities:
- Translate and implement the vision of the leadership team into mission, brand positioning and go-to-market strategies.
- Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms.
- Product Events/Product launch: Develop & execute mega product launches, riding events, brand association and collaboration (eg. Beach volleyball).
- Merchandise & accessories: Devise and execute a comprehensive strategy to establish 'Merchandise and Accessories' as revenue generation vertical for the company.
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Anticipate bottlenecks. Coach the team and get the best from everyone
- Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels.
- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team
- Knowledge of ATL & BTL media and how to use it in brand plans
- Briefing the agency; Evaluation of creatives
- Local adaptations of brand materials asper regional needs
Experience and Qualifications:
- Minimum 20+ years' experience in Marketing
- MBA in marketing from a tier-1 b-school. Should have an understanding of the two-wheeler industry.
- Individuals with engineering mindset and experience in FMCG and two wheeler industry will be preferable.
- Proficiency in managing partner relations: research teams, agencies and vendors.
- Must be able to operate successfully in a lean organization; must be able to articulate and advocate initiatives working with other teams and be able to create a vision and organization that can scale rapidly with growing volume.
- Comfortable working with numbers, metrics and spreadsheets
- Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.
- Proven working experience as brand manage
- Experience in identifying target audience and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Up-to-date with latest trends and marketing best practices in auto-mobile industry
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.