KNR Management Consultants Reviews by Employees

We are hiring for a client in AI-led technology services and transformation company. Designation: Chief Marketing Officer Reports to: Chief Executive Officer/Founder Head office: Chennai, Tamil Nadu Role: The Marketing Practice Head will lead the organization's corporate marketing function while building and scaling the Marketing Practice as a strategic business vertical. This leadership role is responsible for strengthening the company's brand, driving demand generation, enabling sales growth, and developing market-leading marketing services for clients. The ideal candidate will have 15+ years of experience in B2B marketing within IT Services, Digital Transformation, Consulting, SaaS, or Technology organizations, with proven expertise in developing marketing strategies, digital transformation initiatives, brand positioning, and marketing consulting. The individual should possess a strong blend of strategic thinking, execution excellence, client engagement, and practice management capabilities. This role will work closely with Sales, Business Units, Delivery, Leadership, Technology Partners, and Customers to position the organization as a trusted Digital Transformation partner while establishing a high-performing Marketing Practice delivering measurable business outcomes for clients. Key Responsibilities: 1. Marketing Practice Leadership: - Build, lead, and scale the Marketing Practice as a strategic client service offering. - Define the vision, service portfolio, methodologies, frameworks, and delivery capabilities for the Marketing Practice. - Develop consulting offerings across: 1. Digital Marketing 2. Brand Strategy 3. Growth Marketing 4. Demand Generation 5. Performance Marketing 6. Marketing Automation 7. Account-Based Marketing (ABM) 8. Content Marketing 9. Customer Experience (CX) 10. Marketing Analytics - Collaborate with Sales and Business Development teams to identify new business opportunities and support proposal development, solutioning, and client presentations. - Own practice revenue, utilization, profitability, and capability development. 2. Corporate Marketing & Brand Strategy: - Develop and execute the organization's global marketing strategy aligned with business growth objectives. - Strengthen the company's brand positioning across Digital Transformation, Finance, SAP, Data & AI, Enterprise Applications, Cybersecurity, and Managed Services. - Drive brand awareness, employer branding, thought leadership, and market visibility across global markets. - Maintain consistent brand messaging across all customer touchpoints. 3. Demand Generation & Growth Marketing: - Develop integrated demand generation strategies to generate qualified pipeline for all business units. - Lead multi-channel marketing initiatives across: 1. SEO & SEM 2. Social Media 3. Email Marketing 4. Paid Campaigns 5. Marketing Automation 6. Events & Webinars 7. Content Marketing - Build scalable lead nurturing programs and Account-Based Marketing (ABM) initiatives. - Optimize marketing funnel performance from awareness to conversion. 4. Solution & Practice Marketing: - Develop compelling value propositions and GTM strategies for the organization's service offerings. - Create solution messaging, positioning, and competitive differentiation. - Develop sales enablement assets including: Solution brochures, Case studies, Whitepapers, Proposal templates, Customer success stories, Pitch presentations. - Support the launch of new service offerings and practice capabilities. 5. Client Consulting & Marketing Transformation: - Partner with enterprise clients to define marketing transformation roadmaps. - Advise clients on digital marketing maturity, customer engagement, marketing automation, branding, and growth strategies. - Lead consulting engagements and provide strategic marketing recommendations. - Collaborate with delivery teams to ensure successful execution of marketing transformation initiatives. 6. Market Intelligence & Innovation: - Monitor industry trends, emerging technologies, AI-driven marketing innovations, and the competitive landscape. - Identify new market opportunities and emerging service offerings. - Translate customer insights into innovative marketing solutions. - Build partnerships with leading technology platforms and marketing ecosystems. 7. Partnerships & Thought Leadership: - Build strategic alliances with technology partners, industry associations, and marketing platforms. - Represent the organization at conferences, webinars, customer forums, and industry events. - Drive executive thought leadership through articles, research reports, podcasts, webinars, and speaking engagements. - Position the organization as a trusted advisor in Digital Transformation and Marketing Consulting. 8. Practice Operations & Leadership: - Build and mentor a high-performing team across marketing strategy, digital marketing, branding, content, campaign management, and consulting. - Establish delivery standards, best practices, and reusable marketing frameworks. - Define KPIs and dashboards to measure marketing effectiveness, pipeline contribution, and business impact. - Manage budgets, resource planning, capability development, and operational excellence. - Foster collaboration across Sales, Delivery, Technology, HR, Finance, and Leadership teams. Required Skills & Qualifications: - 12+ years of experience in Marketing, Digital Marketing, Brand Strategy, Growth Marketing, or Marketing Consulting within IT Services, Consulting, SaaS, or Digital Transformation organizations. - Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. MBA is preferred. - Proven experience in building or leading a Marketing Practice or Centre of Excellence is highly desirable. - Strong understanding of B2B marketing, enterprise buying journeys, digital transformation, and technology consulting. - Expertise in: Brand Strategy, GTM Strategy, Demand Generation, Digital Marketing, Marketing Automation, Account-Based Marketing (ABM), Performance Marketing, Content Strategy, Customer Experience. - Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar. - Strong understanding of AI-driven marketing, analytics, and data-driven decision-making. - Demonstrated success in client consulting, pre-sales support, solution development, and executive stakeholder management. - Excellent communication, storytelling, presentation, and leadership skills. - Proven ability to build, mentor, and scale high-performing teams. - Willingness to travel domestically and internationally for client engagements, business development, and industry events. Success Metrics: - Growth of the Marketing Practice's revenue and profitability. - Corporate brand awareness and market positioning. - Marketing-sourced pipeline and qualified lead generation. - Client acquisition and consulting engagement success. - Sales enablement effectiveness. - Customer satisfaction and retention. - Digital engagement, campaign ROI, and conversion metrics. - Thought leadership and industry recognition. - Team capability development and practice maturity.

Chennai

Chief Marketing Officer - AI Technology Services & Transformation 

Job Description for Chief Marketing Officer - AI Technology Services & Transformation  in KNR Management Consultants in  Chennai for (15-25) years of experience. Apply Now!