Senior Executive at SSJ Solutions
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Chief Marketing Officer - Agri/FMCG (10-20 yrs)
Job description :
Key Responsibilities :
- Accountable for overall profitability of the organization and delivering upon assigned responsibilities of marketing, sales and distribution.
- To transform and build new revenue earning verticals
- Oversee & lead Pan India operations with State Heads and vertical Product Heads.
- Build and manage the brand marketing function
- Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.
- Regularly track and monitor customer perception and improve metrics
- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.
- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.
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