Should have exp.in leading a cross-channel marketing team of 40 members, across performance marketing (SEM, Social Media Advertising, Affiliate Marketing), content marketing, Youtube, email marketing, marketing automation and design. Performance Marketing - Have handled marketing across all geographies - North America, India and Rest of the World. - Increased high quality, search leads 3 times while reducing cost-per-lead by 50% in just 11 months - Scaled up display advertising with a good ROI across Google Display Network, Facebook, Times of India and Lead-gen partners, through a combination of intelligent targeting, creative messaging and testing - Improved on-page conversion rates via rapid page template testing via Zarget and Google Optimize, implementing Useproof (a real-time social proof tool) and automated tracking of the A/B tests in Tableau. - Managed almost all the marketing budget, and set up insightful analytics dashboards to find issues early on and unearth opportunities. Introduced, evangelised and helped implement Cohort Based Reporting and Automated Marketing Spend Tracking in Tableau. - Recruited and managed multiple agencies (most US based) for consulting and implementation of Brand Marketing, SEM, Affiliate and Video Marketing initiatives. Brand, Content and Video Marketing - Worked on the ideation and implementation of Radio, TV and Digital Video brand campaigns, across Indian metro cities and major cities in the US. - Led the initial effort to grow Youtube channel. - Recruited the team from scratch, decided on the content strategy, and implemented a rigorous process of delivering 20+ high-quality videos each month. - Got high quality sponsored content published in leading online publications like Search Engine Journal, Marketing Land, and more. This generated some of the highest ROI leads. Email Marketing and Marketing Automation - Recruited and mentored the entire members email marketing and marketing automation team. - Part of the core team which drove the implementation of a new marketing automation platform.&nbsp; - Worked on tracking user behaviour from anonymous stage all the way to learners, and using that intelligence to deliver highly relevant messages across call, email, SMS, web-push and app-push notifications.

Bangalore

Chief Marketing Officer - Advertising Firm 

Chief Marketing Officer - Advertising Firm  ,Job Description for Chief Marketing Officer - Advertising Firm  in Aarvi Consultants in  Bangalore for (8-14) years of experience. Apply Now!

Job Description for Chief Marketing Officer - Advertising Firm  in Aarvi Consultants in  Bangalore for (8-14) years of experience. Apply Now!